As a FTSE 100 company with over 10 million customers in the UK, SSE was surprisingly invisible. Their sponsorship of the Commonwealth Games was the perfect platform to launch the new look brand, gain recognition and put SSE on the map.
People don’t expect much from their energy supplier – especially not from SSE, which, despite millions of customers, was almost invisible compared to other big energy players. Our challenge - launch a core brand whilst amplifying it at the games.
Our work wasn’t over once the games had started. We knew our brand would have to work hard to be heard above all the noise created by the games. So we worked closely with the sponsorship team to design assets that would reinforce our message throughout the duration of the games - from field of play boards to mini movies playing in the venue.